Free Tool for Physiotherapy Clinic Owners

`Physiotherapy Marketing ROI Calculator | Patient Value & Growth Estimator`

Running a physiotherapy clinic means balancing patient care with steady growth. This physiotherapy marketing ROI calculator helps clinic owners understand what new patient bookings are actually worth and whether investing in marketing makes financial sense.

By entering a few realistic numbers—such as new patients per month, assessment fees, follow-up visits, and typical marketing costs—you can estimate:

- Patient lifetime value over 12 months

- Monthly revenue generated from new patients

- Total monthly marketing investment

- Net revenue gain after marketing costs

- Estimated return on investment (ROI)

This calculator is designed specifically for physiotherapy clinics, using common pricing structures and visit patterns seen across Canada and North America. It provides a clear, practical way to evaluate marketing decisions without complex spreadsheets or guesswork.

Whether you are considering Google Ads, social media advertising, or working with a marketing agency, this tool helps you answer a simple question:

Will marketing help fill my caseload and grow revenue profitably?

All calculations are estimates and should be adjusted to match your clinic’s fees, capacity, and patient retention. Results depend on proper tracking, front-desk call handling, and online booking performance.

Use this calculator as a planning tool to set realistic growth targets and make more confident marketing decisions.

calculator

New patient investment calculator

Estimate patient value, monthly revenue, and ROI based on ad spend + a typical agency fee.

Patient value inputs

New patients per month: 10 Initial assessment fee: $120 Average follow-up visits per year (after initial): 6 Follow-up visit fee: $95

Estimated lifetime value per patient (1 year) $690

Estimated revenue from new patients (per month) $6,900

Simple estimate: LTV = initial assessment + (follow-up visits × follow-up fee).

ROI

Typical marketing agency fee (monthly): $1800 Typical new patients/month: 12 Google Ads spend (not included): $1000 Social media ads spend (not included): $500

Estimated revenue from “typical” new patients (per month) $8,280

Monthly marketing investment $3,300

Estimated net gain (revenue − investment) $4,980

Estimated ROI 151%

What ROI means (simple):

For every $1 you invest, you get about $2.51 back in revenue.

ROI is a simple estimate: (revenue − investment) ÷ investment.

Canada-wide “typical” ranges (adjust to your clinic):

Agency fee: $1,200–$2,500/month
Google Ads spend: $500–$2,000/month
Social ads spend: $0–$750/month
Typical new patients/month: 5–20

These are general benchmarks. Your results depend on tracking, local competition, and how your clinic handles calls and online booking.

“Booked patients” depends on tracking + clinic call handling. This doesn’t account for capacity limits, cancellations, or insurance mix.

Your Competitors Are Marketing Right Now.

Are You?

Every day without a proper marketing system is a day your competitors capture patients who should be coming to your clinic. We only take on a limited number of new clinic partners each month to ensure every client gets our full attention. Don't wait until your competitors lock in their advantage.

CLAIM FREE PHYSIO MARKETING

*Limited spots available — we accept only 5 new clinic partners per month